I updated my last post on Transactional Integrity with a new post on Linkedin Pulse. Check it out. I’m so glad to be blogging again. I also updated my visuals using free high-res images http://littlevisuals.co. Thanks to Kirby Ferguson (@remixeverything) for mentioning.
As a brand guardian, every time I get to introduce consumers to a brand I consider to be “true luxury”, it is nothing less than a privilege.
However, there is one rule: I never advocate brands, with which I haven’t had some reasonable interaction (as a consumer, loyalist, or enthusiast). To do otherwise would be disingenuous and represses Transactional Integrity. Continue reading
So, the HBS Retail and Luxury Goods Conference is over and I’m wondering why I go to this conference every year.
Well, its simple.
I like to listen to the array of views on what’s going on in the luxury industry. I also enjoy meeting new minds, and reuniting with old friends. However, the real reason I go to the conference is simply because it makes me feel good. It fires up my creative neurons and allows me to think about things in different ways. The best way to describe it is that I feel comfortable – like a fish in water.
Key Idea: Find those environments and business cultures that make you feel good about who you are. Find the people and places that excite your true passions. You won’t go far if you fail to be honest with yourself about who you are and what you believe in. Act like a luxury brand and stand for something.
My View: The main reason I joined the industry is because it stands for something that is important to me. Though there are opposing opinions out there, I believe that the luxury segment benefits a vast array of stakeholders in different geographic, cultural, and socio-economic segments – governments, companies, the environment, and of course, consumers. The industry doesn’t just provide beautiful products and valuable services for consumers – it also provides jobs and supports economic development.
As soon as I tweeted it, I felt like I had to say more. Have you ever met someone, read a book, or watched a movie that contained ideas or dreams that you’ve always had? Thoughts that, prior to the encounter, you couldn’t concisely express?
I’ve been having those moments as I’ve been reading this book about companies that adopt a customer-first culture.
The book has been the breath of fresh air I needed to fill my lungs of passion for the customer. After going through some of my past posts, it dawned on me that I agreed with the authors (Shaun Smith and Andy Milligan) long before I received the book as a graduation present in 2012. Since starting the book, I have ordered four more copies for my friends across the US (and even in Japan). I think you should read it too.Heck I might just send a free copy to the first person to send me a message via the comment box. Past Posts
- Fair and Square at JCPenney
- Finally…. Luxury Car Brands are Taking Tips from the Kings of Customer Service
- Focus, Focus, Focus – A Great Co-branding Strategy
As I was looking through my old posts, I felt so proud for having a point of view of my own, before being introduced to someone else’s. I couldn’t have begun to formulate my perspective if I hadn’t had a cathartic outlet like blogging. It never really mattered if I sounded stupid, smart, or experienced, I just wanted to put my thoughts out there. All that mattered was for me to develop my own point of view. Finding this book was such a proud moment for me because it lets me know that I’m not crazy. I’m just saying what I think. So its really important to blog.
If you need to develop a point of view on something that’s important to you, start putting your thoughts out there. Start a blog…. do something.
On to the next piece.
I’m in Boston, MA for the Retail and Luxury Goods Conference held by Harvard Business School. I’ve been coming since 2011 because its such a comfortable zone, being around luxury industry professionals. It’s especially relevant for me because of my personal mission in life and business:
Whenever I come to the conference, I stay with the same hotel brand – DoubleTree by Hilton Worldwide. I have to say it is such a wonderful customer experience because I always get what I expect – the feeling of a home away from home. More to come sooner than you think.
My View: This is an insightful point of view from an industry practitioner. No one has all the answers, but this will certainly get you in thinking in the right direction.
I’ve come across a few MBA students in the same place I was about a year ago. Many questions they ask center around creating a resume fit for the luxury sector.
Here’s a format used at ESSEC Business School. ESSEC is one of the most respected institutions, where the biggest firms in the luxury business recruit MBAs. It is particularly because it is one of the few MBA programs with a focus on the luxury segment. I’ll be writing about luxury education in a couple more posts. However, you don’t have to wait till then. This link will take you to the school’s 2012 Resume Look Book. Go to their website to learn more about the program.
I have also created a template for you to fill in (scroll to the bottom). It’s really a table. All you have to do is fill it in with the relevant info and hide the lines when you’re finished. Need further help with the template? Send me a comment.
I hope this helps.