How To Get A Job In The Luxury Industry – Forbes

Click the picture to go to the Forbes.com article.

Click the picture to go to the Forbes.com article.

My View: This is an insightful point of view from an industry practitioner. No one has all the answers, but this will certainly get you in thinking in the right direction.

 

 

Advertisements

BRAND U – Template for a Luxury Resume

I’ve come across a few MBA students in the same place I was about a year ago. Many questions they ask center around creating a resume fit for the luxury sector.

Here’s a format used at ESSEC Business School. ESSEC is one of the most respected institutions, where the biggest firms in the luxury business recruit MBAs. It is particularly because it is one of the few MBA programs with a focus on the luxury segment. I’ll be writing about luxury education in a couple more posts. However, you don’t have to wait till then. This link will take you to the school’s 2012 Resume Look Book. Go to their website to learn more about the program.

I have also created a template for you to fill in (scroll to the bottom). It’s really a table. All you have to do is fill it in with the relevant info and hide the lines when you’re finished. Need further help with the template? Send me a comment.

I hope this helps.

Lux MBA Resume Template

JC Penney Going for Broke / Luxury Conference in Boston, MA

Ron Johnson’s Original Turnaround Plan for JCP – Circa April 2012

The Gist:

Less than a year ago, I wrote about JCP’s “square pricing” strategy created under CEO, Ron Johnson. The pricing strategy was intended to help the retailer grow its business, however, latest indications show the company has recorded four consecutive quarters of decline.

In combating the consumer backlash, Mr. Johnson is rolling out some of the previously discontinued sales that JCP is known for. There is no indication as to how many sale campaigns the retailer will bring back, but JCP’s CEO has vowed not to return to levels where the company ran up to 600 sales promotions each year. Supposedly, the retailer is going to introduce a limited number of promotions that tie in with the core habits of its consumer set – shoppers who only buy when they need something and require high value.

It’s bad enough that most of JCP’s consumers have decided to shop at its competitors (Kohl’s, Target, Dillard’s, and Macy’s to name a few). What’s worse is that Wall Street investors have also lost confidence in the stock. After losing more than half of its value, Penney stock is now trading at around $19. The company will also find it hard to raise capital as its credit rating is in the realm of “junk status”.

There is still no light at the end of the tunnel for Ron Johnson’s (RJ) turnaround. Though I was very pessimistic (and correct) in my initial assessment in April, 2012, I wouldn’t quit on RJ just yet. You do know he turned Apple and Target’s retail performance around, right? The past is the best predictor of the future. I just might roll the dice on some JCP stock.

Question

Where do you need to be this month?

Harvard Business School

Answer

In Boston, at the Retail and Luxury Goods Conference, at Harvard Business School. It happens every year (this is the ninth) and is never a dull event. I had some of my best professional moments there. If you can’t make it, you can trust that I’ll take notes for you.

Back to Blogging… with A Different Focus

First off, here’s wishing you a Happy 2013 ahead.

If you are reading this post, then I must either welcome you anew; or thank you for checking in on the blog.

When I created Lessons in Luxury, I had a goal of starting my post-MBA career in the luxury goods and services sector. Today, I have achieved that goal and have set even loftier ones for my career.

However, this blog has such a cool name that it must continue, even if it means that it will have a new focus. Rather than focusing on luxury from an academic perspective, I’ll discuss luxury as a career.

Look out for the first entry in 2013.

The Ritz-Carlton, Tysons Corner, VA

Today, I’m at the Ritz Carlton in Tysons Corner (near DC) for an event organized by the Mason School of Business. What a great hotel. Trust me cause I know. I’ll tell you more about it later (with pictures). This is a brand that truly loves the ladies and gentlemen it serves.

Luxury, Retail, or Otherwise… Looks Count – Job Postings too.

Note: There’s a link to some jobs at the bottom of the post.

Last week, our Luxury and Retail Club had an event at the Mason School of Business. The event was titled “Looks Count – A Presentation on Professional Dress for Men and Women”. Here’s how we described the event: Continue reading