Two Crazy Guys - Max Azria (Founder, Designer, Chairman and CEO, BCBGMAXAZRIAGROUP) and Edmund Amoye (LuxRe Club, Mason School of Business)
On day two (Sunday 4/15/12) at the Harvard Business School Retail and Luxury Goods Conference (HBSRLGC), we kicked off the day with breakfast, which was not attended by yours truly.
I was having too much fun walking around Boston... literally.
However, my day was off to a a memorable start with the second keynote address by Max Azria – Founder, Designer, Chairman and CEO, BCBGMAXAZRIAGROUP. This is a man I have always admired for his perspective on fashion – and have respected for his vision with the Herve Leger brand. Meeting the man was something I wasn’t expecting and the HBSRLGC helped me do that. I tweeted so much at this conference that I’m just going to use my tweets document my experience. Enjoy.
I enjoyed hearing Max say that you have to be crazy to succeed. I have heard that so many times now that I know it is true. I am sure Max could have used other words to describe this prerequisite, but how do you describe a guy who quits school in his teens to start a fashion line? After the 18 year old spend hours with a bank manager for a $10M loan to bankroll his dream, the bank manager confirmed he was “craziness”. However, that bank manager was crazier – he loaned him the money.
Lessons in Luxury 
What an amazing experience. I’m so jealous.
Ally,
Thanks for the comment. You should definitely try to attend the HBSRLGC next year. This link will take you to other posts on my blog about last years conference where I met Steve Sadove, Tetsuya O’Hara, Tommy Hilfiger, and William Lauder. Follow the conference on twitter @HBSRLGC and search the hashtag #HBSRLGC for all the conversation. Watch out for more posts about my time in Boston. Thanks for reading my blog. I will check yours out.
Ally S. check out the latest posts. It gets better.