CNN Ratings Decline Stirs Worries –

CNN Ratings Decline Stirs Worries –

From a Business Standpoint: When thinking about the woes of CNN, I thought of a practical lesson for all luxury brands and retailers.

You can’t be everything to everybody

As any observer might notice, there is a deep bifurcation in American politics today. It seems that in its quest for objectivity and nonpartisan reporting, CNN has become everything and/or nothing to viewers. MSNBC and Fox are doing well because they have a market focus. Whether or not you agree with their specific political views (the products), Fox and MSNBC may be doing a better job in serving (customer satisfaction) their viewers (customers). 

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