Across the Board – 9/19/11

LVMH acquisition of Hermès not inevitable: experts

LVMH CEO, Bernard Arnault has been hoping to acquire Hermes for sometime now – years. Considering that Hermes recently got approval from a Parisian court to transfer its shares to a private holding company; what does this mean for LVMH’s progress in acquiring the family-owned saddler and leather goods manufacturer. It is possible Arnault may just stay put with his 21.4% of Hermes and get the benefits of owning some of the Hermes name.

Audi uses A6 campaign to highlight national driving issues

Audi is promoting its A6 through broadcast, print and digital channels. What is interesting is the approach of the campaign. Audi is highlighting its efforts at “Making the road a more intelligent place”. The brand’s ads address how the A6 provides solutions to drivers facing various road and driving conditions in the US. Did you know that “38 million drivers on the road today would not pass their state’s driver’s exam?”

For more, see the video from Luxury Daily below.

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