In one of my former posts, I commented on the impact of online sales channels on traditional retailers. In another post, I commented on the great demographic divides that separate online users. Older consumers are more eager to use online and e-commerce portals, while it seems younger and up-and-coming customers are more willing to pay full price for luxury items.
The article cited at the top of this post is another datapoint that tells us which retailers may or may not be doing as well in cyberspace. In general, the article justifies the use of online retailing to supplement established brick-and-mortar store revenues.