Welcome to my blog. My name is Edmund Amoye and I am an MBA student at the Mason School of Business at The College of William and Mary. I describe myself as:

Husband; Entrepreneur-in-Waiting, Luxury Advocate; Business Development Specialist; Pricing and Analytics Strategist; Revenue Generator; Thinker; Doer; Self-starter; MBA student.

I am also the founder and president of the MBA Luxury and Retail Club at William and Mary.

It’s been a challenge getting this up and running just because I didn’t think I could do it. So a couple of months after reading a little about “how to start blogging“, I took the plunge.

I created this blog as a way to “get my thoughts and experiences out” and hopefully create some space to explore my various interest. The blog will also help me gain some practice in developing my social media portfolio, and control my external brand image. After all, no one can take greater interest in managing my personal brand than me.

I’ve always been a person who thinks and does many things at once. So you can think of this as my personal off-site storage closet – you put stuff there so you can acquire more stuff for your home. As the child of diplomats, I have traveled the world and been exposed to people from different cultures. As an MBA, that background has fed a burgeoning interest in the luxury/upscale categories of every product or service. From a business standpoint, I am passionate about brands that differentiate themselves within captive markets, especially by creating unique experiences for consumers. These are brands that derive strong advantages by competing in arenas other than just price. Price will always be a factor in the mind of the potential purchaser, but I strongly believe that price is not the single motivator of the kind of customer I want to attract and serve.

I don’t know what the blog will become, but in the next couple of months, I intend to pour my perspective, knowledge and passion into a business development career for highly visible upscale brands. I am a firm believer of “learning by practice”. I think people become great by practicing, making a lot of mistakes, and staying focused on their ultimate goals. As a reader, I hope you will join me on this journey of growth, discovery and fulfillment. Let me know what you think from time to time.

P.S. I’m a noob (newbie), so go easy…