How To Get A Job In The Luxury Industry – Forbes

Click the picture to go to the Forbes.com article.

Click the picture to go to the Forbes.com article.

My View: This is an insightful point of view from an industry practitioner. No one has all the answers, but this will certainly get you in thinking in the right direction.

 

 

Tesla Motors – Keeping up with the “Cool Factor”

Tesla Model S

Tesla Model S

If there is one thing I’ll keep doing as the publisher of L.I.L, it will be to bring “cool” things to your attention.

I am enchanted with Tesla , especially because its cars are not gimmicks designed to draw “the herd” (a respectful reference to mass consumers). They definitely have my stamp of luxury particularly because of the brand’s exclusivity, quality production, unique heritage, and innovation. More importantly, this is a car you need to have if you plan on helping change the world.

I’ll say no more. Read this interview with George Blankenship, Tesla’s Vice President for Worldwide Sales and Ownership Experience.
I bet you’ll get goosebumps by just imagining the world that Tesla founder, Elon Musk, aims to develop.

#HBSRLGC – Day 2: Emerging Markets Panel

4/15/12 – After the keynote address from Max Azria, I went on to some of the panel sessions. The panel sessions are a little more intimate than the keynotes because you get to hear different perspectives on the same issues that concern retailers today. You’ll see competitors, collaborators, and disruptors in the same room. This year there were four panels and I attended two:

Emerging Markets – The panelists were:

  • Anya Ayoung Chee – Designer, Project Runway Winner
  • Kai Schoppen – CEO, Brandsclub Group
  • Malte Horeyseck – Co-Founder and Managing Director, Dafiti
  • Tikka Karpurthala – Chief Representative in Asia for Moet-Hennessy/Group Advisor Louis Vuitton, India

New Business Directions – The panelists were:

  • Anthony W. Campbell – EVP of Administration, Vice Chairman’s Office, Perry Ellis International
  • Julie Bull – Director of Investor Relations, Dillards
  • Mark Bonchek – SVP Communities and Networks, Sears Holdings
Here are the tweets to catch you up on what went on in the Emerging Markets panel.

Continue reading

#HBSRLGC – Day 2: Max Azria

Two Crazy Guys - Max Azria (Founder, Designer, Chairman and CEO, BCBGMAXAZRIAGROUP) and Edmund Amoye (LuxRe Club, Mason School of Business)

On day two (Sunday 4/15/12) at the Harvard Business School Retail and Luxury Goods Conference (HBSRLGC), we kicked off the day with breakfast, which was not attended by yours truly.

I was having too much fun walking around Boston... literally.

However, my day was off to a a memorable start with the second keynote address by Max Azria – Founder, Designer, Chairman and CEO, BCBGMAXAZRIAGROUP. This is a man I have always admired for his perspective on fashion – and have respected for his vision with the Herve Leger brand. Meeting the man was something I wasn’t expecting and the HBSRLGC helped me do that. I tweeted so much at this conference that I’m just going to use my tweets document my experience. Enjoy. Continue reading

HBSRLGC – Boston, MA: Day 1

So I was in Boston for the annual Harvard Business School Retail and Luxury Goods Conference (HBSRLGC). Yes, I know that’s a long acronym. I’ll document my days in Boston (4/14/12 to 4/15/12) with pictures and tweets (yes – tweets).

A Sculpture at Back Bay Station - by George Greennamyer, 1976

After coming out of the station I took this picture of the entrance to the Back Bay Station:

Right across the street from Back Bay Station is an iconic property – Copley Place. This was a good experience for me because just the day before I had the pleasure of conversing with Howard Elkus and Ken Himmel, famous architect and renowned developer respectively.

Copley Place consists of multiple connected buildings. Here is a picture of a pedestrian bridge over Stuart St.

NW Elevation of Copley Place

NW Entrance of Copley Place

Took the Orange Line from Back Bay to Downtown Crossing, transferred to the Red Line and went on to JFK/UMass where I stayed at the DT - Boston Bayside

Left the hotel and went to Harvard Square Station via the Red Line

Later in the evening around 6pm, I went on to the Sheraton Commander Hotel for a networking session and keynote address by Steven Kolb, CEO, The Council of Fashion Designers of America (CFDA). He set the conference off on a good tone discussing the role and history of the CFDA as well as its efforts to push intellectual property rights for designers in the US.



Top 10 Posts on “Lessons in Luxury”

Below are the top 10 posts based on readership.

Title
1. Aman Resorts: A Tough Sell for DLF
2. Questionable Co-branding
3. Fair and Square at JCPenney
4. Part 2 – This Thing Called Luxury
5. Luxe Value: Interbrand’s Best Global Brands
6. Adding Value – Train Rides and iPads
7. Swatch: Creating a Shakeout in the Swiss Watch Industry
8. What do LVMH and L’Oréal Have in Common with Google, KPMG, and Deutsche Bank?
9. A Room With a View of Your Porsche, Ferrari, Benz, …
10. Differentiating Upscale Hospitality Series: Ritz-Carlton

Finally…. Luxury Car Brands are Taking Tips from the Kings of Customer Service

Key Takeaway from The Luxury Doctrine (a new resource in development):

If you want to be successful, especially in luxury, you have to think of, and act like the customer, at all steps in the value chain… you have to manage the customer’s experience

– Edmund Amoye, Lessons in Luxury

For those who have been following my posts on the different luxury segments, you’ll notice that the key catalyst for success in today’s environment is innovation in managing the customer experience. If you are new to this customer-centric theme, I have a list of related posts at the bottom, to get you up to speed.

In every business there are seasons and cycles – ups and downs. At their rollout to end-users, luxury goods and services are sometimes heralded as innovative novelties and “must haves”. However, as brands permeate, manufacturers innovate, and marketing teams penetrate (I had to use that rhyme… too easy to pass up), commoditization sets in. Luckily, the Ford Motor Co. is doing something about that with its Lincoln automotive brand.

– Top View of the 2013 Lincoln MKZ Continue reading