In luxury, it’s easy for practicing professionals to make the mistake of focusing too heavily on commercial success.

Maximilian Büsser, founder of MB&F has some wise words to bring the focus back on creativity and innovation.

The three biggest enemies of creativity and innovation are usually growth, market research (one rarely has an innovative idea asking the public what they want) and shareholder value.

Growth is extremely dangerous for creativity. Because the more your company grows, the more overheads you accumulate, the more you need to create products which will appeal to a broader audience. It is indeed very difficult to invest in real innovation and highly risky creativity when you are obsessed by double digit growth every quarter.

Read the rest of the article from Luxury Society here.