It’s been a while since I wrote something on this blog. I must apologize for my absence. I took some time off to do some studying. I watched movies, read books, and thought much about the cycle of business. My current curriculum includes books by Vance Packard, Marvin Traub, and Paco Underhill. I intend to have some of their books read by the end of Jan. 2012. You are probably wondering what those studies have to do with luxury and retail. My answer is ALOT.
From fashion to real estate, cycles are the most repetitive phenomenon. For me, business success has little to do with the present, but more with predicting the future. It’s not about what’s going on now, but what will happen in the next month. Thus, in order to get better at “seeing around corners” in the business environment, it’s important to study the past.
I am going as far back as Da Vinci, to learn from successful people who had something profound to say. Vance Packard, Marvin Traub, and Paco Underhill all bear some insight into the history of consumerism, the evolution of modern day retail, and the science of advertising.
They may not all be talking about social media, but ALL of what they say in books like The Hidden Persuaders, Like No Other Store, and Why We Buy should be part of the curriculum of any professional. I view my entrance into luxury and retail like little kids playing jump rope on a Harlem sidewalk. Imagine the little boy waiting for the perfect time to get inside the pattern that the twirling rope takes. It’s the same with business cycles – you just need to have great timing and jump to the rhythm – real well.
It is great to be back.