Marketing 101 from The Late Steve Jobs

He changed the world.

Article – Apple’s Steve Jobs Passes Away

I had to interrupt my Asia focus for this.

Many, if not all MBA students have come across Apple in their case studies or in their purchases. So, in honor of the late Steve Jobs, a man likened to Thomas Edison and Walt Disney, I’m posting this article from Luxury Daily. The article discusses the components of Apple’s successful strategy to enter every aspect of our lives.

I doubt any of our readers will wonder about the connection between Apple and luxury goods. I venture to say that the principles that led to Apple’s dominance apply to ALL luxury brands. I highly encourage my fellow MBAs to pay religious attention to the marketing components discussed in this article.

I’d love your comments (link below title) on how you think Steve Jobs’ death will affect the world.

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